How To Market Your Website: 5 Ways To Do It

University College Cork – Digital

SEO & Digital Marketing in Cork

Do you want to know how to market your website? There are many ways to do it and we are going to provide you with five of them. If you want to know what those five ways are, then continue to read on and then implement them as soon as possible.

1. Use SEO
SEO refers to search engine optimisation. The major downside to SEO is it can take months for a campaign to kick in. A lot of people give up on SEO after a few weeks of trying it. If you want to generate a ton of traffic via SEO, then you need to implement a solid SEO strategy and give it at least 3-6 months for it to kick in.

A good strategy includes targeting good keywords, quality content creation, a back-link plan and a bit of off-page SEO. If you are patient and consistent, then your website can be found within the search engines’ results pages. If you’re not sure how to do SEO or you’re a complete newbie, then consider hiring an SEO agency.

2. Social Media Marketing
Another good way to market a website is via social media marketing. Join three popular social media sites, such as Facebook, Twitter and Instagram. Then join and use three not as popular social media sites, such as Tagged, MySpace and so on. In total, you want to use six social media sites with the purpose of promoting your website.

Search Engine Optimisation

Focus on growing your social media following. Make sure you post regularly too. All of your posts should be relevant to your website. As a general rule of thumb, post to each social media site at least 2-3 times per week.

3. Create Videos
Instagram, Facebook and YouTube all allow you to upload videos directly to their sites. If you’re not marketing your website via videos, then you’re really missing out. More and more people are preferring to watch videos over reading content.

It doesn’t matter what type of website you have, the chances are you can create video content for it. Set aside an hour or two and write out a bunch of topics related to your website. Use this is your list of ideas of videos you can create. For example, if you run a health and fitness website, then you can create a list of topics that are relevant to the industry, such as the best supplements to take, how to get bigger arms or how to get ripped fast and the list goes on and on.

Your videos should be no longer than 2-3 minutes. People enjoy videos that are short, sweet and straight to the point. Also, include a link back to your website within each video you create.

4. PPC
Pay-per-click does cost money. You can pay to advertise your site via Google’s ad serving platform or Facebook’s ad serving platform. You pay per click you get to your site, but once you’ve mastered what works and what doesn’t, then return on investment can be impressive. Plus, PPC is one of the quickest and easiest ways to generate a ton of traffic to your site.

5. Build An Email List
Finally, you can market your website by building an email list. This does take time to do, but it is worth it. Build a list by creating a funnel page or squeeze page. Offer something for free in exchange for readers’ emails and then you can market your site to them. For more information, visit –

Having an email list is a must. The other tips are a must too. If you’re serious about marketing your website, then keep all of the above tips in mind.

Travel Tips When Visiting the UK or Ireland

Travel Tips 101 – Paul McCarthy Cork

Before you can go to a new place like the UK, you need to be prepared. Here, you’ll get a few bits of advice on what you can do to make sure your trip goes well. Once you find out more, you’ll understand why it’s a good idea to come prepared.

The first tip is to not share when you are leaving to go to anywhere on social media. Don’t let the public know what you’re up to even if you trust all of the people on your friend’s list. You never know if they will share something you share with others, making it likely that someone will know you’re out of town that will try to take advantage of that fact. It’s a lot better of an idea to just let close family and friends know on the phone or in person and to have someone that checks on your home for you regularly.  With smartphones and new smartwatches and everything else, its important to keep your comings and goings private.

Before you go make sure you find out what you’re allowed to fly with, and how much luggage you can take onboard, if that is how you’re going to get there. Have a look at the Online Luggage Shop UK for their new range of cabin lugggage.  A lot of people don’t realise, for instance, that they can’t bring certain things with them on a flight like food items or other things like weapons. It is pretty easy to find out more about what you can bring into the UK if you’re coming in from somewhere else. You also have to think about what the airlines where you’re starting from will let you walk on a plane with.

Paul McCarthy Cork Travel

Oh, and will all the walking that you will do when travelling, including airports, sightseeing, hotels and so on, it is really important to have good-fitting, comfortable shoes.

You’ve now been given some of the best UK travel tips there are. When you’re able to use them to your advantage, you’ll know why it’s a good idea to follow along with them. Don’t go without being prepared to have the best time possible.

Welcome to Cork… The Queen’s Visit



We have to remember that the past is the past, and that we can can all make a positive step forward in the right direction.  We can use history to learn from, to seek guidance and understanding, but we must always choose to move forward toward progress, toward harmony and toward acceptance and forgiveness.

Some people have a tremendous symbolic power, just like the Queen and we can all learn from her example in embracing the Irish people and the Irish culture.  It may not have been an easy step for her to take, and certainly she will have been criticised by some factions, but the power of her visit can be clearly seen to sweep all that aside, evidenced the tremendous goodwill engendered by her visit.