How To Market Your Website: 5 Ways To Do It

University College Cork – Digital

SEO & Digital Marketing in Cork

Do you want to know how to market your website? There are many ways to do it and we are going to provide you with five of them. If you want to know what those five ways are, then continue to read on and then implement them as soon as possible.

1. Use SEO
SEO refers to search engine optimisation. The major downside to SEO is it can take months for a campaign to kick in. A lot of people give up on SEO after a few weeks of trying it. If you want to generate a ton of traffic via SEO, then you need to implement a solid SEO strategy and give it at least 3-6 months for it to kick in.

A good strategy includes targeting good keywords, quality content creation, a back-link plan and a bit of off-page SEO. If you are patient and consistent, then your website can be found within the search engines’ results pages. If you’re not sure how to do SEO or you’re a complete newbie, then consider hiring an SEO agency.

2. Social Media Marketing
Another good way to market a website is via social media marketing. Join three popular social media sites, such as Facebook, Twitter and Instagram. Then join and use three not as popular social media sites, such as Tagged, MySpace and so on. In total, you want to use six social media sites with the purpose of promoting your website.

Search Engine Optimisation

Focus on growing your social media following. Make sure you post regularly too. All of your posts should be relevant to your website. As a general rule of thumb, post to each social media site at least 2-3 times per week.

3. Create Videos
Instagram, Facebook and YouTube all allow you to upload videos directly to their sites. If you’re not marketing your website via videos, then you’re really missing out. More and more people are preferring to watch videos over reading content.

It doesn’t matter what type of website you have, the chances are you can create video content for it. Set aside an hour or two and write out a bunch of topics related to your website. Use this is your list of ideas of videos you can create. For example, if you run a health and fitness website, then you can create a list of topics that are relevant to the industry, such as the best supplements to take, how to get bigger arms or how to get ripped fast and the list goes on and on.

Your videos should be no longer than 2-3 minutes. People enjoy videos that are short, sweet and straight to the point. Also, include a link back to your website within each video you create.

4. PPC
Pay-per-click does cost money. You can pay to advertise your site via Google’s ad serving platform or Facebook’s ad serving platform. You pay per click you get to your site, but once you’ve mastered what works and what doesn’t, then return on investment can be impressive. Plus, PPC is one of the quickest and easiest ways to generate a ton of traffic to your site.

5. Build An Email List
Finally, you can market your website by building an email list. This does take time to do, but it is worth it. Build a list by creating a funnel page or squeeze page. Offer something for free in exchange for readers’ emails and then you can market your site to them. For more information, visit –

Having an email list is a must. The other tips are a must too. If you’re serious about marketing your website, then keep all of the above tips in mind.